About Us

Our History 

Purple Hat is a leading provider of outplacement, career support,redundancy counselling services and retirement coaching for individuals, small groups or large teams. Our main office is near Cardiff, although we also undertake work across Wales and the south West of England. Our aim is to offer a first class service which combines our expertise in understanding the employment market place with our proven track record of supporting individuals in modern jobsearch techniques.


Purple Hat is a division within Daniels Smalley Partnership Ltd which was established in 1998 and has developed a strong track record in the recruitment of middle and senior managers for organisations within the private and public sector.


In 2003, the business diversified into supporting individuals with career transition and developed two innovative ESF funded initiatives, Purple Hat and the follow on programme Purple Hat Making Rainbows to tackle economic inactivity in the labour market. It successfully supported over 300 career break returnees in their desire to re enter the labour market through a series of inspirational “can do” 1:1 coaching sessions and targeted workshops.


In 2007, we expanded our activities further and developed career coaching, outplacement and redundancy counselling services to support the private and public sector. Purple Hat continued to develop new clients within the private sector as well as supporting Local Authorities, Health Trusts, Quangos and key Voluntary sector organisations.


In 2009, we secured a major two year public sector contract to support newly unemployed professionals from a wide range of backgrounds to improve their knowledge of modern job search techniques , providing 1:1 coaching support and delivering small group workshop events.


Over the past 10 years, we continue to assist organisations undergoing redundancy, cost reduction, closure and integration processes with invaluable job search support for affected employees. To date, we have assisted over 1,000 individuals with all aspects of job search.



Recent Projects include:-


Wolverhampton – Following a strategic decision to dispose of part of their business; supported a major UK retailer with on-site tailored 1:1 support for circa 25 Head Office based employees. 


Cheltenham -  As a result of a business transformation plan, supported a niche software development business with tailored on site 1:1 support for 18 employees.


Cardiff - Provided tailored 1:1 outplacement support programmes for a team of 5 employees whose roles were becoming redundant within a progressive Housing Association.


Cardiff - Following a restructuring within a leading Housing organisation, provided 1:1 outplacement support programmes for senior leaders.


Cardiff/ Newport / Swansea / Gloucester / Bristol / Bath /  Exeter – Ongoing delivery  of bespoke 1:1 tailored outplacement support programmes for managers and executives within the private sector, public sector and not for profit organisations.

Commited to improving your career prospects

Individual Career Transition Support

We offer personalised support to individuals at all levels to find their feet in the current job market. We recognise that each person has different needs, circumstances and skills in job search. 


Programme content is tailored to fit your requirements and budget for high quality 1:1 support, delivered face to face at a location that works for you.


If you role is currently at risk or you are exiting your employer through a settlement agreement, please do not hesitate to contact us in confidence on 01656 856200 or email david@purplehat.co.uk

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Purple Hat, part of Daniels Smalley Partnership Ltd - Copyright © 2020 Career Transition | Outplacement | Redundancy Counselling| Cardiff | Newport | Swansea | Bristol | Cheltenham | Exeter | Gloucester | Hereford | Bath | Plymouth | Portsmouth | Reading | Salisbury | Southampton | Basingstoke | Swindon | Taunton | Trowbridge |Worcester| Yeovil