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Privacy and GDPR Policies


Daniels Smalley Partnership Ltd Privacy Policy


Purple Hat” is the outplacement & career transition support brand of Daniels Smalley Partnership Ltd ("we", "us") is committed to keeping your information secure and managing it in accordance with our legal responsibilities under privacy and data protection laws where we operate.


This Privacy Policy provides information about how we process personal information through this website, ("Site").


By visiting our Site or using any of our services, you agree to your personal information being used and disclosed in the manner set out in this Policy. We will not collect personal information from you unless you have specifically agreed to us doing so (for example through your acceptance of this Policy or via an electronic tick-box or other similar measures as required by local privacy and data protection laws).


You do not have to provide your personal information to us, but if you do not there may be limits on the services that we are able to provide to you.


The personal information that we collect

The primary purpose of this Site is to provide you with information regarding the outplacement and career transition consultancy services provided by Daniels Smalley Partnership Ltd.

We explain below how we collect and store personal information about you as you use the Site.

Enquiries for Support


We would like to retain your personal details so that we can contact you about current or future support requirements. If you do not want us to do this, then please contact us.


If you wish to use the Site to send us an enquiry then we will need to collect basic information about you, including your name, [address], [telephone number] and email address.


If you proceed with a support programme, you may be required to submit additional personal information, such as your date of birth, your education and career history and a curriculum vitae, or resume.


From time to time, we may ask you to provide information relating to protected characteristics, such as your race or marital status. This information is always anonymised and aggregated.


How we use personal information

We use the personal information we collect from you for the following purposes:

for equality monitoring purposes, to understand the diversity of interest in our services (as stated above, this information is anonymised and aggregated); with your permission Daniels Smalley may contact you directly to discuss your requirements for outplacement, career coaching, retirement coaching  or related transitional services.


Keeping information secure

We do not share personal data with any third parties or agencies.
We invest significant resources to protect your personal information, from loss, misuse, unauthorised access, modification or disclosure. However, no internet-based site can be 100% secure and so we cannot be held responsible for unauthorised or unintended access that is beyond our control.


Information about others

If you provide us with information about other individuals, for example details of a referee or personal contact, you must ensure that they have agreed to you providing us with their details. We would advise you to keep a record of their agreement and provide them with a copy of, or link to, this Policy to avoid any concern.


Keeping your records

We keep records for as long as required to provide the relevant service, and in accordance with legal, tax and accounting requirements. Where your information is no longer required, we will ensure it is disposed of in a secure manner and, where required by applicable law we will notify you when such information has been disposed of.


Analytics & Cookies

We use analytics tools and cookies on this Site to help deliver our online services, identify any service issues, improve our services, provide content tailored to users' personal preferences, and monitor site traffic and usage.


These tools may be provided by third-party service providers and may include the collection and tracking of certain data and information regarding the characteristics and activities of visitors to our website.


Cookies are small computer files which are downloaded onto your device and collect information about the way in which you navigate and use this Site and the internet. Cookies collect information which may allow us to identify you or your approximate location. The information provided by cookies helps us to provide you with a more personal experience, for instance by providing you with a local version of the Site in a local language and allows us to make improvements to our services over time.


We only collect "session" cookies, which are not usually stored after your browsing session has ended. These are used to establish your approximate location and provide the Site in an appropriate language.


You may delete and block all cookies or decide to just block certain types of cookie via your browser setting. However, if you choose to block or delete cookies, this may affect the functionality of the Site.


Complaints Process

If you have a complaint about how we have handled your personal information you may contact us using the details below and we will investigate your complaint.
Daniels Smalley Partnership Ltd, Pencoed Technology Centre, Pencoed, Bridgend CF35 5HZ




We keep this Policy under regular review and update it from time to time. Please review this policy periodically for changes.  If you do not accept the policy, please stop using this Site.

Daniels Smalley Partnership Ltd GDPR Policy.


The General Data Protection Regulation (GDPR)  meant changes for business to business (B2B) organisations to be fully compliant with the new rules from May 2018.


Opt-out rules for marketing and communications


When emailing or texting employees of corporate companies for marketing communications Daniels Smalley will ensure that simple and clear opt-out instructions are provided with the message.


Daniels Smalley will ensure that the communications are relevant to the products or services of the business, and that they are relevant to the recipient’s job role.


If requested, Daniels Smalley will be able to demonstrate to individuals how their data is stored in an easily accessible electronic format.


Procedure for possible data breaches


We have a dedicated Information Officer, who will oversee and if necessary, report any kind of event to the Information Commissioner’s Office.


Daniels Smalley will be prepared for any possible, albeit unlikely, infiltration or data breach in order to protect the rights and freedoms of individuals.


The 6 key GDPR principles, that Daniels Smalley will comply with when managing personal data are:


That information will be, processed lawfully, fairly, and in a transparent manner relating to individuals.


  • Collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
  • Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.
  • Accurate and, where necessary, kept up to date;
  • Kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed.
  • Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.



Disclaimer and Liability


We are committed to protecting the privacy of individuals and employers using this site and will use our best efforts to ensure that the information you submit to us remains private, and is used only for the purposes intended.


Any information supplied to us via this website will be subject to Data Protection legislation, including such details as Curriculum Vitae and e-mail address, is deemed to be `personal data`. Daniels Smalley Partnership is a `Data Controller` for the purposes of the Data Protection Act.


Whilst we have taken care in compiling and presenting the information found on this website, by using this website you assume the risk that the information on this website may be incomplete, inaccurate, and out of date or may not meet your requirements.


We accept no liability or responsibility for any loss (whether direct or indirect, for loss of business, revenue, or profit, expenditure corruption or destruction of data or for any other indirect or consequential loss whatsoever from your use of the Site and we hereby exclude all representations, warranties, and conditions relating to your use of it to the maximum extent permitted by law.


Whilst this website offers links to other sites which may be of interest to you, any use of automatic links is entirely at your own risk.


Use of this Site
You may only use this Site for the lawful purposes for which it is intended, seeking employment or help with your career or recruiting staff. You must not under any circumstances seek to undermine the security of this Site the information submitted to or available through it.


In particular, but without limitation, you must not alter or delete any information to which you do not have authorised access, seek to overload the Site by spamming or flooding, take any action or use any device routine or software to crash, delay, damage or interfere with the operation of this Site or attempt to decipher, disassemble or modify any part of this Site or the information contained on or as part of this Site.

Facing redundancy or your role is "at risk"?

Outplacement & Career Transition Support

We offer personalised outplacement support for individuals at all levels of seniority in order to help you find direction in the current job market. We recognise that each person has different needs, circumstances and skills in job search. 


The content and topics covered in your programme are always tailored to meet with your requirements for high quality support.


If you role is currently "at risk" or you are considering a negotiated exit from your employer, please contact us in confidence on 01656 856200

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Purple Hat | Career Transition | Outplacement | Redundancy Support in Cardiff | Newport | Swansea | Bristol | Cheltenham | Exeter | Gloucester | Hereford | Bath | Plymouth | Portsmouth | Reading | Swindon. Purple Hat is the outplacement and career transition arm of Daniels Smalley Partnership Ltd, registered in England and Wales Company Number 03641775 Copyright © 2024